Most readers of this chapter are very familiar with OSSP. The book's basic proposition is that successful companies need to develop consistency among their strategy, the business model they adopt, including the choice of technology, and their organizational capability including human resource practices. The basic framing of the problem in OSSP is not a static analysis of fit but rather the dynamic problem of adaptation. How do organizations adapt to changing environments? Why do adaptive failures occur? These were the starting questions for M&S.
Sumantra Ghoshal†, S. (2006), "Scholarship that Endures", Ketchen, D. and Bergh, D. (Ed.) Research Methodology in Strategy and Management (Research Methodology in Strategy and Management, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 1-10. https://doi.org/10.1016/S1479-8387(06)03001-3Download as .RIS
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