Research Methodology in Strategy and Management

ISBN: 978-0-76231-051-7, eISBN: 978-1-84950-235-1

ISSN: 1479-8387

Publication date: 1 August 2004


In this chapter we ask a simple question: how can we tell if strategic management research is making progress? While other limitations are noted, we argue that it is the absence of metrics for gauging research progress that is most limiting. We propose that research should focus on measures of effect size and that “precision” and “generalizability” in our predictions of important phenomena represent the core metrics that should be used to judge whether progress is occurring. We then discuss how to employ these metrics and examine why existing research practices are likely to hinder efforts to develop cumulative knowledge.


Carlson, K.D. and Hatfield, D.E. (2004), "STRATEGIC MANAGEMENT RESEARCH AND THE CUMULATIVE KNOWLEDGE PERSPECTIVE", Research Methodology in Strategy and Management (Research Methodology in Strategy and Management, Vol. 1), Emerald Group Publishing Limited, Bingley, pp. 273-301.



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