The field of strategic management has advanced substantially in both theory and empirical research over the last 25 years. However, there are “cracks” beginning to occur in the methodology “dam.” To grow as a discipline, strategic management research must meet and deal effectively with methodological challenges in several areas. We address these challenges in each of the following areas: research questions, data collection, construct measurement, analysis of endogenous relationships, and applications. We present a concise view of the future suggesting ways in which these challenges can be overcome and explain the benefits to the field.
Hitt, M.A., Boyd, B.K. and Li, D. (2004), "THE STATE OF STRATEGIC MANAGEMENT RESEARCH AND A VISION OF THE FUTURE", Research Methodology in Strategy and Management (Research Methodology in Strategy and Management, Vol. 1), Emerald Group Publishing Limited, Bingley, pp. 1-31. https://doi.org/10.1016/S1479-8387(04)01101-4
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