This chapter discusses a complex research model that accommodates qualitative organizational learning methods and permits researchers to formulate clear research questions that are then explored through quantitative methodologies. Using a multitiered research model, it reinterprets the Procter & Gamble case material presented in “Timescapes: A Multi-level Approach for Understanding Time Use in Complex Organizations” and addresses the issues discussed in Sherry's and Broberg, Bailey, and Hunt's commentaries (both found in this volume).
Reeves-Ellington, R. (2007), "Let us Theory Build Rather than Theorize", Dansereau, F. and Yammarino, F.J. (Ed.) Multi-Level Issues in Organizations and Time (Research in Multi-Level Issues, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 339-353. https://doi.org/10.1016/S1475-9144(07)06016-X
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