TY  - CHAP
AB  - The theme of this issue of Advances in International Marketing is cross-cultural buyer behavior. In developing the call for papers for this issue, we intentionally defined buyer behavior in a broad sense in order to allow for papers on innovative and cutting edge issues in buyer behavior to be included. Additionally, we made a special point of publicizing the call in various parts of the world in order to ensure multiple perspectives.
VL  - 18
SN  - 978-1-84950-485-0, 978-0-7623-1412-6/1474-7979
DO  - 10.1016/S1474-7979(06)18015-1
UR  - https://doi.org/10.1016/S1474-7979(06)18015-1
AU  - Taylor Charles R.
AU  - Lee Doo-Hee
ED  - Charles R. Taylor
ED  - Doo-Hee Lee
PY  - 2007
Y1  - 2007/01/01
TI  - Introduction: Cross-cultural Issues in Buyer Behavior
T2  - Cross-Cultural Buyer Behavior
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 5
Y2  - 2024/04/20
ER  -