Website Evaluation Factors and Virtual Community Loyalty in Korea

Cross-Cultural Buyer Behavior

ISBN: 978-0-7623-1412-6, eISBN: 978-1-84950-485-0

ISSN: 1474-7979

Publication date: 2 May 2007


With the growth of the internet, more attention is being paid to new uses of the internet. This study examines loyalty to ‘virtual communities’ that internet users participate in. A research model is developed to describe the relationship between website evaluation factors and virtual community loyalty. Results are consistent with the predictions of the model.


Hoon Kim, K. and Man Jung, Y. (2007), "Website Evaluation Factors and Virtual Community Loyalty in Korea", Taylor, C. and Lee, D. (Ed.) Cross-Cultural Buyer Behavior (Advances in International Marketing, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 231-252.

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Copyright © 2007, Emerald Group Publishing Limited

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