TY  - CHAP
AB  - Irrespective of the popularity of country-of-origin research in international marketing, no attention has been paid to effects which stem from the declaration of a product's local origin, like “Made in City X”. In this study, insights from country-of-origin research as well as exploratory qualitative studies are used to model determinants of preference for local products. Conjoint analysis results based on a sample of consumers from three neighboring cities in Germany show the importance of local origin for product preference. Structural equation analysis sheds first light on the mechanism of city-of-origin effects.
VL  - 17
SN  - 978-0-76231-369-3, 978-1-84950-458-4/1474-7979
DO  - 10.1016/S1474-7979(06)17009-X
UR  - https://doi.org/10.1016/S1474-7979(06)17009-X
AU  - Lentz Patrick
AU  - Holzmüller Hartmut H.
AU  - Schirrmann Eric
PY  - 2006
Y1  - 2006/01/01
TI  - City-of-Origin Effects in the German Beer Market: Transferring an International Construct to a Local Context
T2  - International Marketing Research
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - 251
EP  - 274
Y2  - 2024/04/16
ER  -