TY  - CHAP
AB  - Numerous studies have focused on retailing firms and their activities in foreign markets; however, these have not been able to fully identify factors that influence the process of retail internationalisation. This paper examines the factors that influence the foreign market entry process in retailing firms and develops a conceptual model. The conceptual model is used to analyse two case studies. The case data were collected through in-depth interviews. N*Vivo was used to encode data and corroborate the analysis. The entry strategies of IKEA in China, and Marks & Spencer (M&S) in Hong Kong are examined. Firms planning to enter foreign markets would greatly benefit from our analysis. We provide insights into factors influencing the foreign market entry process and how firms can manage this process.
VL  - 17
SN  - 978-0-76231-369-3, 978-1-84950-458-4/1474-7979
DO  - 10.1016/S1474-7979(06)17007-6
UR  - https://doi.org/10.1016/S1474-7979(06)17007-6
AU  - Leelapanyalert Kannika
AU  - Ghauri Pervez
PY  - 2006
Y1  - 2006/01/01
TI  - Managing International Market Entry Strategy: The Case of Retailing Firms
T2  - International Marketing Research
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - 193
EP  - 215
Y2  - 2024/04/25
ER  -