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Preface

Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries

ISBN: 978-0-76231-286-3, eISBN: 978-1-84950-397-6

Publication date: 28 March 2006

Abstract

This special volume of Advances in International Marketing is focused on international marketing channels. Specifically, it explores substantive issues relating to the role of foreign intermediaries in export channels. Independent distributors or agents are commonly engaged by exporting manufacturers, yet academic research in this area is very limited. We are delighted to feature the latest research findings and insights on this topic contributed by authoritative colleagues from around the world. It is guest edited by Carl Author Solberg of BI Norwegian School of Management.

Citation

(2006), "Preface", Arthur Solberg, C. (Ed.) Relationship Between Exporters and Their Foreign Sales and Marketing Intermediaries (Advances in International Marketing, Vol. 16), Emerald Group Publishing Limited, Leeds, p. xv. https://doi.org/10.1016/S1474-7979(05)16017-7

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited