TY  - CHAP
AB  - This special volume of Advances in International Marketing is devoted to international market entry issues. This is an important managerial decision in the internationally active company, and the papers featured here reveal new research findings. It is guest edited by Professor Tiger Li of Florida International University.
VL  - 14
SN  - 978-0-76231-044-9, 978-1-84950-228-3/1474-7979
DO  - 10.1016/S1474-7979(03)14011-2
UR  - https://doi.org/10.1016/S1474-7979(03)14011-2
AU  - Cavusgil S.Tamer
ED  - Tiger Li
PY  - 2003
Y1  - 2003/01/01
TI  - PREFACE
T2  - Reviving Traditions in Research on International Market Entry
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - IX
Y2  - 2024/05/10
ER  -