PREFACE

Abstract

This special volume of Advances in International Marketing is devoted to international market entry issues. This is an important managerial decision in the internationally active company, and the papers featured here reveal new research findings. It is guest edited by Professor Tiger Li of Florida International University.

Citation

Cavusgil, S.T. (2003), "PREFACE", Li, T. (Ed.) Reviving Traditions in Research on International Market Entry (Advances in International Marketing, Vol. 14), Emerald Group Publishing Limited, Leeds, p. IX. https://doi.org/10.1016/S1474-7979(03)14011-2