TY  - CHAP
AB  - From a traditional institutional perspective, the ultimate customer of the university is the student and perhaps his/her parents. From the perspective of a business school, however, the ultimate customer is the employer. Thus, a school’s goal, in particular a CIBER school, should be to develop and provide international programs that deliver expertise and experience to meet the needs of firms, not students. The students are the products, and the study abroad program is the means by which this product is developed and improved. Faculty are key players in the development and quality control of the student product.
VL  - 13
SN  - 978-1-84950-192-7, 978-0-76230-989-4/1474-7979
DO  - 10.1016/S1474-7979(02)13008-0
UR  - https://doi.org/10.1016/S1474-7979(02)13008-0
AU  - Yucas Annagene
ED  - G. Tomas M. Hult
ED  - Elvin C. Lashbrooke
PY  - 2003
Y1  - 2003/01/01
TI  - THE IMPORTANT ROLE OF FACULTY INVOLVEMENT IN STUDY ABROAD
T2  - Study Abroad
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - 99
EP  - 113
Y2  - 2024/04/19
ER  -