TY - CHAP AB - The U.S. faces unprecedented challenges to its economic, political, and military pre-eminence as it proceeds into the initial years of the 21st century. During the Cold War era, the superpowers viewed countries as either enemies or friends. The era of globalization, however, has transformed friends and enemies alike into competitors (Friedman, 2000). The U.S., the chess master of the Cold War era, has encountered great difficulty in adapting to the new geo-political and socio-economic realities brought about by the era of globalization. As this new era celebrated its coming out party in 1989 with the fall of the Berlin Wall, the U.S. has witnessed its own economic decline. In 1945, the U.S. accounted for over 70% of the World’s GDP. Today, that figure has shrunk to 19% (cited in Kedia, 2001). VL - 13 SN - 978-1-84950-192-7, 978-0-76230-989-4/1474-7979 DO - 10.1016/S1474-7979(02)13006-7 UR - https://doi.org/10.1016/S1474-7979(02)13006-7 AU - Loughrin-Sacco Steven J. AU - Earwicker David P. ED - G. Tomas M. Hult ED - Elvin C. Lashbrooke PY - 2003 Y1 - 2003/01/01 TI - THINKING OUTSIDE THE BOX: STUDY ABROAD IN THE TARGET LANGUAGE AT BUSINESS SCHOOLS OVERSEAS T2 - Study Abroad T3 - Advances in International Marketing PB - Emerald Group Publishing Limited SP - 71 EP - 84 Y2 - 2024/09/19 ER -