The evolution of an internationalisation culture in the small firm: An australian perspective

Abstract

This chapter proposes a preliminary evolutionary model of the internationalisation of the small firm which includes consideration of the emergence of an internationalisation culture in this firm. Dynamism in the model is represented by the simultaneity of the interaction between the firm's commitment to the market, its knowledge of the market and its involvement in the market. The overlap and intersection between these constructs reflects an evolving internationalisation culture and represents the degree of internationalisation of the firm. Preliminary case evidence from Australia, and its analysis, offers limited support for the proposed evolutionary model.

Citation

Lamb, P. and Liesch, P. (2000), "The evolution of an internationalisation culture in the small firm: An australian perspective", Yaprak, A. and Tutek, H. (Ed.) Globalization, the Multinational Firm, and Emerging Economies (Advances in International Marketing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 267-292. https://doi.org/10.1016/S1474-7979(00)10014-6