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PREFACE

Research on International Service Marketing: A state of the Art

ISBN: 978-0-76231-185-9, eISBN: 978-1-84950-331-0

ISSN: 1474-7979

Publication date: 16 June 2005

Abstract

This special volume of Advances in International Marketing is devoted to exploring new perspectives on international service marketing – a topic of great interest to scholars and practitioners of international marketing. It is guest edited by Pieter Pauwels and Ko de Ruyter, both of Maastricht University.

Citation

Tamer Cavusgil, S. (2005), "PREFACE", de Ruyter, K. and Pauwels, P. (Ed.) Research on International Service Marketing: A state of the Art (Advances in International Marketing, Vol. 15), Emerald Group Publishing Limited, Bingley, p. IX. https://doi.org/10.1016/S1474-7979(04)15010-2

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited