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Cognitive Approaches to Entrepreneurship Research

ISBN: 978-0-76231-052-4, eISBN: 978-1-84950-236-8

ISSN: 1074-7540

Publication date: 12 September 2003


Over the last ten years, researchers have increasingly focused on the pursuit of opportunity as one of the central acts of entrepreneurship. This chapter proposes a model of opportunity recognition which emphasizes the process through which entrepreneurs interact with their social contexts to develop opportunities, that is, to develop and shape ideas into attractive opportunities. The central research question is “how does an individual use his or her social context to recognize opportunity?” The question can be re-phrased in two parts, highlighting the two sides of the influence process. First, how do the people around the individual affect both the entrepreneurial thinking process and the opportunity ideas? And second, how does the individual structure his or her social context and use the people surrounding him or her for recognizing and pursuing opportunities?


de Koning, A. (2003), "OPPORTUNITY DEVELOPMENT: A SOCIO-COGNITIVE PERSPECTIVE", Katz, J.A. and Shepherd, D.A. (Ed.) Cognitive Approaches to Entrepreneurship Research (Advances in Entrepreneurship, Firm Emergence and Growth, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 265-314.



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