Cognition has always been central to the popular way of thinking about entrepreneurship. Entrepreneurs imagine a different future. They envision or discover new products or services. They perceive or recognize opportunities. They assess risk, and figure out how to profit from it. They identify possible new combinations of resources. Common to all of these is the individual’s use of their perceptual and reasoning skills, what we call cognition, a term borrowed from the psychologists’ lexicon.
Katz, J.A. and Shepherd, D.A. (2003), "COGNITIVE APPROACHES TO ENTREPRENEURSHIP RESEARCH", Katz, J.A. and Shepherd, D.A. (Ed.) Cognitive Approaches to Entrepreneurship Research (Advances in Entrepreneurship, Firm Emergence and Growth, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 1-10. https://doi.org/10.1016/S1074-7540(03)06001-X
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