14)
Editorial review board
Creating and managing superior customer value
ISBN: 978-1-84855-172-5, eISBN: 978-1-84855-173-2
ISSN: 1069-0964
Publication date: 1 November 2008
Citation
(2008), "Editorial review board", Woodside, A.G., Golfetto, F. and Gibbert, M. (Ed.) Creating and managing superior customer value (Advances in Business Marketing and Purchasing, Vol. 14), Emerald Group Publishing Limited, Leeds, p. ix. https://doi.org/10.1016/S1069-0964(08)14018-2
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
- Advances in business marketing and purchasing
- Creating and managing superior customer value
- Copyright page
- List of Contributors
- Editorial review board
- Customer value: theory, research, and practice
- Intangible value in buyer–seller relationships
- Final customers’ value in business networks
- Functions, trust, and value in business relationships
- Customer value metrics
- Total cost of ownership and customer value in business markets
- Linking Customer Value to Customer Share in Business Relationships
- Configurations and control of resource interfaces in industrial networks
- Creating superior value through network offerings
- Competence-based value framing for business-to-business customers
- Value delivery and value-based pricing in industrial markets
- Value creation options for contract manufacturers: Market strategy transition and coevolution in networks