TY - CHAP AB - In the first paper, Fredrik von Corswant offers a firm level theory of interfirm network relationships for blending resources effectively for NPD. Thick descriptions of NPD processes in three case studies in the transportation vehicle industries illustrate the theory. A key conclusion: modular product development may entail a modular organization with regard to teams and interactions between business units including entire enterprises. VL - 13 SN - 978-1-84950-311-2, 978-0-76231-159-0/1069-0964 DO - 10.1016/S1069-0964(04)13010-X UR - https://doi.org/10.1016/S1069-0964(04)13010-X AU - Woodside Arch G. ED - Arch G. Woodside PY - 2005 Y1 - 2005/01/01 TI - PREFACE T2 - Managing Product Innovation T3 - Advances in Business Marketing and Purchasing PB - Emerald Group Publishing Limited SP - XI EP - XIII Y2 - 2024/03/29 ER -