TY  - CHAP
AB  - 
VL  - 12
SN  - 978-0-76231-046-3, 978-1-84950-230-6/1069-0964
DO  - 10.1016/S1069-0964(03)12010-8
UR  - https://doi.org/10.1016/S1069-0964(03)12010-8
ED  - Arch G. Woodside
PY  - 2003
Y1  - 2003/01/01
TI  - Table of Contents
T2  - Evaluating Marketing Actions and Outcomes
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Group Publishing Limited
SP  - V
EP  - VI
Y2  - 2024/04/16
ER  -