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Table of Contents

Evaluating Marketing Actions and Outcomes

ISBN: 978-0-76231-046-3, eISBN: 978-1-84950-230-6

ISSN: 1069-0964

Publication date: 4 September 2003

Citation

(2003), "Table of Contents", Woodside, A.G. (Ed.) Evaluating Marketing Actions and Outcomes (Advances in Business Marketing and Purchasing, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. V-VI. https://doi.org/10.1016/S1069-0964(03)12010-8

Publisher

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Emerald Group Publishing Limited

Copyright © 2003, Emerald Group Publishing Limited