Table of Contents
Evaluating Marketing Actions and Outcomes
ISBN: 978-0-76231-046-3, eISBN: 978-1-84950-230-6
ISSN: 1069-0964
Publication date: 4 September 2003
Citation
(2003), "Table of Contents", Woodside, A.G. (Ed.) Evaluating Marketing Actions and Outcomes (Advances in Business Marketing and Purchasing, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. V-VI. https://doi.org/10.1016/S1069-0964(03)12010-8
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:Emerald Group Publishing Limited
Copyright © 2003, Emerald Group Publishing Limited