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STAKEHOLDER VALUE CREATION AND FIRM SUCCESS

Evaluating Marketing Actions and Outcomes

ISBN: 978-0-76231-046-3, eISBN: 978-1-84950-230-6

ISSN: 1069-0964

Publication date: 4 September 2003

Abstract

In the high tolerance level applied for this study (be among the top 80% of the industry) only a handful of organizations managed to sustain such a balanced strategy over the whole observation period. Continuously monitoring stakeholder demands and crafting suitable responsiveness strategies must therefore be a focus of successful business strategies. While such behavior may not be a sufficient explanation for organizational success, it certainly is a necessary one.

Citation

Koll, O. (2003), "STAKEHOLDER VALUE CREATION AND FIRM SUCCESS", Woodside, A.G. (Ed.) Evaluating Marketing Actions and Outcomes (Advances in Business Marketing and Purchasing, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. 141-262. https://doi.org/10.1016/S1069-0964(03)12004-2

Publisher

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Emerald Group Publishing Limited

Copyright © 2003, Emerald Group Publishing Limited