TY  - CHAP
AB  - Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analyzed are collected from research on exchange relationships in the field of marketing. To analyze how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorization and analysis are summarized and followed by a set of concluding implications and suggestions for narrative practice aiming to reconstruct business action in the making.
VL  - 12
SN  - 978-0-76231-046-3, 978-1-84950-230-6/1069-0964
DO  - 10.1016/S1069-0964(03)12001-7
UR  - https://doi.org/10.1016/S1069-0964(03)12001-7
AU  - Kjellberg Hans
AU  - Andersson Per
ED  - Arch G. Woodside
PY  - 2003
Y1  - 2003/01/01
TI  - WHERE IS THE ACTION? THE RECONSTRUCTION OF ACTION IN BUSINESS NARRATIVES
T2  - Evaluating Marketing Actions and Outcomes
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Group Publishing Limited
SP  - 13
EP  - 58
Y2  - 2024/04/19
ER  -