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Selected issues in modeling consumer brand choice: The extended competitive vulnerability model

Michel Laroche
,

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

ISBN: 978-0-76230-869-9, eISBN: 978-1-84950-148-4

ISSN: 1069-0964

Publication date: 14 August 2002

Abstract

Citation

Laroche, M. (2002), "Selected issues in modeling consumer brand choice: The extended competitive vulnerability model", Woodside, A. and Moore, E. (Ed.) Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 69-114. https://doi.org/10.1016/S1069-0964(02)11006-4

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Emerald Group Publishing Limited

Copyright © 2002, Emerald Group Publishing Limited

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