TY - CHAP AB - The term “yellow notes” has long been used to refer to the academician's trusty and unchanged tool for “effective” teaching. This article discusses how new technologies are changing both the marketing discipline and higher education. These changes are making the old “yellow notes” an endangered species. Several areas of specific attention are addressed with respect to their effect on marketing and marketing education. The article speculates on potential outcomes of these changes and concludes new technologies will be very useful to marketing academicians in surviving and thriving in the information age. However, new technologies should be adopted with the ever present knowledge that there are core needs which must be addressed and that the use of “high technology” places an even greater burden on us to distinguish what we do with “high touch.” VL - 11 SN - 978-1-84950-148-4, 978-0-76230-869-9/1069-0964 DO - 10.1016/S1069-0964(02)11005-2 UR - https://doi.org/10.1016/S1069-0964(02)11005-2 AU - Hair Joseph F. AU - Babin Barry J. ED - Arch G. Woodside ED - Ellen M. Moore PY - 2002 Y1 - 2002/01/01 TI - Technology and the new economy: Implications for higher education and the marketing discipline T2 - Essays by Distinguished Marketing Scholars of the Society for Marketing Advances T3 - Advances in Business Marketing and Purchasing PB - Emerald Group Publishing Limited SP - 57 EP - 68 Y2 - 2024/03/28 ER -