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Advances in applied consumer behavior: A market segmentation paradigm

Henry Assael

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

ISBN: 978-0-76230-869-9, eISBN: 978-1-84950-148-4

ISSN: 1069-0964

Publication date: 14 August 2002

Citation

Assael, H. (2002), "Advances in applied consumer behavior: A market segmentation paradigm", Woodside, A.G. and Moore, E.M. (Ed.) Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (Advances in Business Marketing and Purchasing, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 1-16. https://doi.org/10.1016/S1069-0964(02)11003-9

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Emerald Group Publishing Limited

Copyright © 2002, Emerald Group Publishing Limited

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