TY  - CHAP
AB  - 
VL  - 11
SN  - 978-1-84950-148-4, 978-0-76230-869-9/1069-0964
DO  - 10.1016/S1069-0964(02)11002-7
UR  - https://doi.org/10.1016/S1069-0964(02)11002-7
AU  - Woodside Arch G.
AU  - Moore Ellen M.
ED  - Arch G. Woodside
ED  - Ellen M. Moore
PY  - 2002
Y1  - 2002/01/01
TI  - Preface
T2  - Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Group Publishing Limited
SP  - xi
EP  - xii
Y2  - 2024/04/18
ER  -