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When superior new technologies are rejected

Arch G. Woodside

Designing winning products

ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9

Publication date: 20 December 2000

Citation

Woodside, A.G. (2000), "When superior new technologies are rejected", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 255-293. https://doi.org/10.1016/S1069-0964(00)10086-9

Publisher

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Emerald Group Publishing Limited

Copyright © 2000, Emerald Group Publishing Limited