Designing new products for person-situation customer segments
ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9
Publication date: 20 December 2000
Citation
Woodside, A.G. (2000), "Designing new products for person-situation customer segments", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 143-177. https://doi.org/10.1016/S1069-0964(00)10081-X
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, Emerald Group Publishing Limited