How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice
ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9
Publication date: 20 December 2000
Citation
Wilson, E.J., McMurrian, R.C. and Woodside, A.G. (2000), "How business-to-business buyers frame problems and the influence of value-added customer services (VACS) on supplier choice", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 75-115. https://doi.org/10.1016/S1069-0964(00)10079-1
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, Emerald Group Publishing Limited