Uses and usefulness of testing customer acceptance of product designs
ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9
Publication date: 20 December 2000
Citation
Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Uses and usefulness of testing customer acceptance of product designs", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 49-74. https://doi.org/10.1016/S1069-0964(00)10078-X
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, Emerald Group Publishing Limited