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Uses and usefulness of testing customer acceptance of product designs

Designing winning products

ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9

Publication date: 20 December 2000

Citation

Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Uses and usefulness of testing customer acceptance of product designs", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 49-74. https://doi.org/10.1016/S1069-0964(00)10078-X

Publisher

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Emerald Group Publishing Limited

Copyright © 2000, Emerald Group Publishing Limited