Hungarian tender buyers: Some results of an empirical research study

Getting Better at Sensemaking

ISBN: 978-0-76230-633-6, eISBN: 978-1-84950-043-2

ISSN: 1069-0964

Publication date: 2 February 2001


In this paper we present some results of our exploratory research about Hungarian tender buyers activity and culture. We try to formulate some questions for future research. Hungarian bidding habits and behavior are not yet deeply researched. The goal of this pilot study is to take a snapshot of the Hungarian tendering processes from the point of view of the seller-buyer interaction. Content analysis has been chosen as the methodological framework because of its potential for examining not well structured, symbolic, mainly behavioral or qualitative data. The most important findings drawn from analysing 515 Hungarian calls for tender published in May and June 1996 are as follows: • ⊎buyers use a tendering process mainly if it is obligatory by law; • ⊎vernmental and institutional buyers represent more than 75 percent of bids; • ⊎prequalification tenders have a law rate; • ⊎projects are the most frequented objects of bids


Mandjak, T. and Simon, J. (2001), "Hungarian tender buyers: Some results of an empirical research study", Woodside, A. (Ed.) Getting Better at Sensemaking (Advances in Business Marketing and Purchasing, Vol. 9), Emerald Group Publishing Limited, Bingley, pp. 385-398.

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