14)
Edited by
International Business Scholarship: AIB Fellows on the First 50 Years and Beyond
ISBN: 978-0-7623-1470-6, eISBN: 978-1-84950-550-5
ISSN: 1064-4857
Publication date: 20 June 2008
Citation
(2008), "Edited by", Boddewyn, J.J. (Ed.) International Business Scholarship: AIB Fellows on the First 50 Years and Beyond (Research in Global Strategic Management, Vol. 14), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1016/S1064-4857(08)00018-1
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
- Edited by
- Edited by
- Copyright page
- List of contributors
- Preface
- Introduction
- History of the AIB fellows: 1975–2008
- International business history: An AIB tradition
- International business and finance scholarship
- Reassessing global marketing strategy
- Internalization theory and its impact on the field of international business
- The internationalization of multinationals
- Obstacles to globalization: A research agenda
- Rigor in international business research: A review and methodological recommendations
- New directions in international-business research: A personal viewpoint
- Global sourcing strategy and performance: A “fit” versus “balance” perspective
- A historical examination of the evolution of international advertising standardization/adaptation thought
- Creating insight: The imperative for research in international business
- Simulation as virtual reality in international-business education
- International-business scholarship: Contributing to a broader definition of success
- Interorganizational cooperation and our manifest destiny: An evolutionary perspective
- The development of international-management knowledge in the German-Speaking countries
- The race between the forces leading to a first or last global civilization
- Author Index
- Subject Index