Too much International Business research is limited by the demands for rigorous theory and it lacks impact on the “real world.” Instead of looking for exactitude, scholars could enlarge their conception of scholarship and look for insight about causality. The ferment of globalization and technological advance cannot adequately be understood by single-discipline work, but it presents an enormous opportunity for us to break away from long-cherished orthodoxies and connect directly with other disciplines and with the world of practice. Such a change will require courage, but the prize – linking theoretical insight to practical action – is worth the investment.
Stopford, J.M. (2008), "Creating insight: The imperative for research in international business", Boddewyn, J.J. (Ed.) International Business Scholarship: AIB Fellows on the First 50 Years and Beyond (Research in Global Strategic Management, Vol. 14), Emerald Group Publishing Limited, Bingley, pp. 295-307. https://doi.org/10.1016/S1064-4857(08)00010-7
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