WAL-MART IN MEXICO

Abstract

This case study analyzes Wal-Mart’s market entry and expansion in the Mexican market. Today’s Wal-Mart has become the largest retailer in Mexico. The case discusses all the current issues of this debate within the perspectives of growing the international firm and other internationalization issues. The case also evaluates the global retailing industry and its changing competition. Within the current circumstances, it is expected that Wal-Mart will continue to grow in Mexico and the NAFTA region. On the other hand Wal-Mart may face heightened competition and will be challenged by Mexican and other international retailers. The significance of this work lies in its timeliness and relevance to the ongoing debate of NAFTA-related boom and internationalization in the retailing industry.

Citation

Tariq Anwar, S. (2004), "WAL-MART IN MEXICO", Rugman, A.M. (Ed.) North American Economic and Financial Integration (Research in Global Strategic Management, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 97-113. https://doi.org/10.1016/S1064-4857(04)10006-5