SPECIALIZATION TO INFUSION: IB STUDIES IN THE 1990s

Abstract

This paper highlights the evolvement of international business curricula during the 1990s, with an emphasis on occurrences at IU. Because business students are increasingly entering universities with more international experience and international learning expectations than in the past, business schools must respond with course content changes; however, not all professors feel comfortable in adding substantial international content to their courses. Business schools have responded in three organizational ways – separation, infusion, and diffusion – none of which has been without problems. During the 1990s, IU followed a combination of the first two.

Citation

Daniels, J.D. (2003), "SPECIALIZATION TO INFUSION: IB STUDIES IN THE 1990s", Rugman, A.M. (Ed.) Leadership in International Business Education and Research (Research in Global Strategic Management, Vol. 8), Emerald Group Publishing Limited, Leeds, pp. 29-46. https://doi.org/10.1016/S1064-4857(03)08003-3