Originality/value of chapter – By analyzing findings from two empirical projects, this chapter is able to shed light on trends in the pharmaceutical industry's discourse about empowerment and consumption from the clinical testing to marketing of new drugs.
Fisher, J.A. and Ronald, L.M. (2008), "Direct to consumer responsibility: Medical neoliberalism in pharmaceutical advertising and drug development", Chambré, S.M. and Goldner, M. (Ed.) Patients, Consumers and Civil Society (Advances in Medical Sociology, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 29-51. https://doi.org/10.1016/S1057-6290(08)10003-1Download as .RIS
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