THE USE OF THE VISUAL MEDIUM FOR PROGRAM EVALUATION

Abstract

Early in my career (similar I suspect to most other evaluators I knew of around the world) I had never considered using the visual medium as a major form of data for evaluations. This was not surprising, as we had been just emerged from a fifty-year period when the social sciences relied on quantitative, positivist approaches with the result that pictorial images were perceived to be imprecise, subjective, representations that could not be accepted as evaluation data.

Citation

Hurworth, R. (2004), "THE USE OF THE VISUAL MEDIUM FOR PROGRAM EVALUATION", Pole, C.J. (Ed.) Seeing is Believing? Approaches to Visual Research (Studies in Qualitative Methodology, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. 163-181. https://doi.org/10.1016/S1042-3192(04)07010-7