TY - CHAP AB - This chapter explores archetypal change in the context of professional service firms. To understand recent and ongoing changes in professional service firms, we briefly show how the professional archetype has evolved since the 1960s. We then present four theoretical models to describe processes by which institutionalized archetypes can change, and possibly coexist in the same field. Three professional archetypes are described, each in the context of historical development and the change model described earlier. At the one extreme is the traditional professional partnership; at the other the larger, multidisciplinary, corporate, global professional network, or GPN; in between is the “Star” form – relatively specialized, flatter structure, resisting significant growth, with fixations on excellence, and being the leader in a professional niche. VL - 16 SN - 978-1-84950-425-6, 978-0-7623-1326-6/0897-3016 DO - 10.1016/S0897-3016(06)16007-3 UR - https://doi.org/10.1016/S0897-3016(06)16007-3 AU - Brock David M. AU - Powell Michael J. AU - (Bob) Hinings C.R. ED - William A. Pasmore ED - Richard W. Woodman PY - 2007 Y1 - 2007/01/01 TI - Archetypal Change and the Professional Service Firm T2 - Research in Organizational Change and Development T3 - Research in Organizational Change and Development PB - Emerald Group Publishing Limited SP - 221 EP - 251 Y2 - 2024/04/24 ER -