Membrane of the Self: Marketing, Boundaries, and the Consumer-Incorporated Self
ISBN: 978-0-7623-1446-1, eISBN: 978-1-84855-984-4
Publication date: 7 June 2007
Abstract
Advertising treats all products with the reverence and the seriousness due to sacraments.Thomas Merton
Citation
Halton, E. and Rumbo, J.D. (2007), "Membrane of the Self: Marketing, Boundaries, and the Consumer-Incorporated Self", Belk, R.W. and Sherry, J.F. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. 297-318. https://doi.org/10.1016/S0885-2111(06)11024-8
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited