Glocal Rock Festivals as Mirrors into the Future of Culture(S)

Abstract

Rock festivals, as a part of global rock culture, disclose a domain of consumption that allows a multiplicity of activities and practices in Turkey, where modernity is entrenched, but not fully hegemonic. This provides the possibility of illuminating the conditions of being a contemporary consumer as well as the potentials for the future. This paper presents some preliminary findings from research at two major rock festivals in Turkey. Ideology emerges as an important factor in consumption of these festivals and illustrates possible grounds to interpret cultural production. These practices suggest aspirations for experiencing different modes of being in the world and provide signs of the future of culture(s).

Citation

Taçlı Yazıcıoğlu, E. and Fuat Fırat, A. (2007), "Glocal Rock Festivals as Mirrors into the Future of Culture(S)", Belk, R.W. and Sherry, J.F. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 11), Emerald Group Publishing Limited, Leeds, pp. 101-117. https://doi.org/10.1016/S0885-2111(06)11005-4