TY  - CHAP
AB  - Through an analysis of data from depth interviews with modern American consumers, we examine whether and how individuals quest for life's meaning through consumption. Our analysis identifies three worldviews that are differently related to the experience of transcendence through consumption. A rationalist worldview is revealed as being unrelated to such a pursuit. It contrasts two magical worldviews held by most informants in which consumption objects are infused with supernatural and metaphysical beliefs that animate life's meaning for them. Our discussion highlights how recognition of magical worldviews contributes to consumer theory, methods, and concepts of investigation.
VL  - 10
SN  - 0-7623-1304-8, 978-1-84855-985-1/0885-2111
DO  - 10.1016/S0885-2111(06)10010-1
UR  - https://doi.org/10.1016/S0885-2111(06)10010-1
AU  - Tian Kelly
AU  - Belk Russell
ED  - Russell W. Belk
PY  - 2006
Y1  - 2006/01/01
TI  - Consumption and the Meaning of Life
T2  - Research in Consumer Behavior
T3  - Research in Consumer Behavior
PB  - Emerald Group Publishing Limited
SP  - 249
EP  - 274
Y2  - 2024/04/19
ER  -