TY  - CHAP
AB  - In this paper we discuss the relationship between the competence-based perspective and market positioning. We argue that a product, which as the ultimate expression of a firm's competence reflects a firm's distinctive competences, should have the potential to achieve a superior market position. We suggest how a specific capability of central importance in product creation – modular design capability – may help firms to achieve advantageous market positioning. In particular, we develop a framework for assessing the potential impact of modular design capability on customers’ perception of competing products in the market for mobile phone handsets.
VL  - 10
SN  - 978-1-84950-520-8, 978-0-7623-1472-0/0749-6826
DO  - 10.1016/S0749-6826(07)10002-0
UR  - https://doi.org/10.1016/S0749-6826(07)10002-0
AU  - Asan Umut
AU  - Polat Seçkin
ED  - Aimé Heene
ED  - Rudy Martens
ED  - Ron Sanchez
PY  - 2008
Y1  - 2008/01/01
TI  - Modular design capability and product positioning: An integrative view
T2  - Advances in Applied Business Strategy
T3  - Advances in Applied Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 29
EP  - 53
Y2  - 2024/09/25
ER  -