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STRATEGIC MANAGEMENT AND THE ROLE OF THE MNC IN A POST-INDUSTRIAL WORLD MARKET

"Theories of the Multinational Enterprise: Diversity, Complexity and Relevance"

ISBN: 978-0-76231-126-2, eISBN: 978-1-84950-285-6

ISSN: 1571-5027

Publication date: 9 November 2004

Abstract

Before I comment on the substance of the paper offered by Professor Yves Doz in this issue, I believe that a few comments on the author are appropriate, since this issue celebrates him as a distinguished scholar in international management. The importance of Yves to the development of international strategic management is evident in his discussion of the evolution of the theory of the MNC. The study of the interaction of international economics and management studies that has resulted in modern concepts of the multinational corporation is, to a significant degree, the consequence of his own work. The paper offered in this volume is a natural development from his stream of work and in many ways reflects the patterns that have made Professor Doz such an important scholar. As a management scholar, he is embedded in the tradition that he calls the phenomenon-driven approach to the MNC, and the distinct characteristic of most of his work is its grounding in the real world of organizations. However, the models with which he is most associated also display solid theoretical bases, removing them from the realm of small sample, case-based, observational empiricism, and providing the resonance for other studies that have made them classic. As one example, the Integration–Responsiveness model (Doz et al., 1981) is closely tied to observation of the strategies used by firms in different industries to pursue international markets. However, it also incorporates Industrial Organization theory to establish how the Structure-Conduct-Performance paradigm plays out in the international realm.

Citation

Tallman, S. (2004), "STRATEGIC MANAGEMENT AND THE ROLE OF THE MNC IN A POST-INDUSTRIAL WORLD MARKET", Hitt, M.A. and Cheng, J.L.C. (Ed.) "Theories of the Multinational Enterprise: Diversity, Complexity and Relevance" (Advances in International Management, Vol. 16), Emerald Group Publishing Limited, Bingley, pp. 53-64. https://doi.org/10.1016/S0747-7929(04)16004-6

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited