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If the alliance fits

Network Strategy

ISBN: 978-0-7623-1442-3, eISBN: 978-1-84950-531-4

ISSN: 0742-3322

Publication date: 25 July 2008

Abstract

Network formation is often said to be driven by social capital considerations. A typical pattern observed in the empirical data on strategic alliances is that of small-world networks: dense subgroups of firms interconnected by (few) clique-spanning ties. The typical argument is that there is social capital value both to being embedded in a dense cluster, and to bridging disconnected clusters. In this chapter we develop and analyze a simple model of joint innovation where we are able to reproduce these features, based solely on the assumption that successful partnering demands some intermediate amount of technological similarity between the partners.

Citation

Cowan, R. and Jonard, N. (2008), "If the alliance fits", Baum, J.A.C. and Rowley, T.J. (Ed.) Network Strategy (Advances in Strategic Management, Vol. 25), Emerald Group Publishing Limited, Bingley, pp. 427-455. https://doi.org/10.1016/S0742-3322(08)25012-6

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited