TY  - CHAP
AB  - We investigate the dynamics of competitive repositioning of firms in the deregulated U.S. airline industry (1979–1995) in terms of a firm's target market, strategic posture, and resource endowment relative to other firms in the industry. We suggest that, despite strong inertia in competitive positions, the direction of repositioning responds to external and internal alignment considerations. For external alignment, we examined how firms changed their competitive positioning to mimic the positions of similar, successful firms, and to differentiate themselves when experiencing intense rivalry. For internal alignment, we examined how firms changed their position in each dimension to align with the other dimensions of positioning. This internal alignment led to convergent positioning moves for firms with similar resource endowments and strategic postures, and divergent moves for firms with similar target markets and strategic postures. The evidence suggests that repositioning moves in terms of target markets and resource endowments are more sensitive to external and internal alignment considerations, but that changes in strategic posture are subject to very high inertia and do not appear to respond well to alignment considerations.
VL  - 23
SN  - 978-1-84950-435-5, 978-0-76231-338-9/0742-3322
DO  - 10.1016/S0742-3322(06)23013-4
UR  - https://doi.org/10.1016/S0742-3322(06)23013-4
AU  - Gimeno Javier
AU  - Chen Ming-Jer
AU  - Bae Jonghoon
ED  - Joel A.C. Baum
ED  - Stanislav D. Dobrev
ED  - Arjen Van Witteloostuijn
PY  - 2006
Y1  - 2006/01/01
TI  - Dynamics of Competitive Repositioning: A Multidimensional Approach
T2  - Ecology and Strategy
T3  - Advances in Strategic Management
PB  - Emerald Group Publishing Limited
SP  - 399
EP  - 441
Y2  - 2024/04/19
ER  -