TY - CHAP AB - Strategic management theory has failed to explain the underlying principles of strategy processes and the relationships between strategy process and strategy content. There seems to be no theory of strategy logic, i. e. the general process and management characteristics generating a certain strategy outcome. Strategy content research has presented a systematic analysis on the basis of competitive advantage, and strategy process research has provided careful in-depth descriptions and examinations of strategy making. However, the basic strategy logic, including the underlying procedures, activities and reasoning that generate a particular type of strategy, has been less commonly evaluated. In particular, principles and details of strategy making in complex situations seem less clear. VL - 22 SN - 978-1-84950-340-2, 978-0-76231-200-9/0742-3322 DO - 10.1016/S0742-3322(05)22007-7 UR - https://doi.org/10.1016/S0742-3322(05)22007-7 AU - Regnér Patrick ED - Gabriel Szulanski ED - Joe Porac ED - Yves Doz PY - 2005 Y1 - 2005/01/01 TI - Adaptive and creative strategy logics in strategy processes T2 - Strategy Process T3 - Advances in Strategic Management PB - Emerald Group Publishing Limited SP - 189 EP - 211 Y2 - 2024/04/19 ER -