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Introduction: A multiunit, multimarket world

Multiunit Organization and Multimarket Strategy

ISBN: 978-0-76230-721-0, eISBN: 978-1-84950-080-7

ISSN: 0742-3322

Publication date: 15 June 2001

Citation

Greve, H.R. and Baum, J.A.C. (2001), "Introduction: A multiunit, multimarket world", Baum, J.A.C. and Greve, H.R. (Ed.) Multiunit Organization and Multimarket Strategy (Advances in Strategic Management, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 1-28. https://doi.org/10.1016/S0742-3322(01)18001-0

Publisher

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Emerald Group Publishing Limited

Copyright © 2001, Emerald Group Publishing Limited