TY - CHAP AB - Current research offers alternative explanations to the “linkage” between the pattern of diversification and performance. At least four streams of research can be identified. None of these can be considered to be a reliable, predictive theory of successful diversification. They are, at best, partial explanations. The purpose of this paper is to propose an additional “linkage,” conceptual at this stage, that might help our understanding of the crucial connection between diversity and performance. The conceptual argument is intented as a “supplement” to the current lines of research, rather than as an alternative explanation. VL - 17 SN - 978-1-84950-051-7, 978-0-76230-661-9/0742-3322 DO - 10.1016/S0742-3322(00)17010-X UR - https://doi.org/10.1016/S0742-3322(00)17010-X AU - Prahalad C.K. AU - Bettis Richard A. ED - Joel A.C. Baum ED - Frank Dobbin PY - 2000 Y1 - 2000/01/01 TI - The dominant logic A new linkage between diversity and performance T2 - Economics Meets Sociology in Strategic Management T3 - Advances in Strategic Management PB - Emerald Group Publishing Limited SP - 119 EP - 141 Y2 - 2024/04/20 ER -