OBJECTIVISM: THE PROPER ALTERNATIVE TO POSTMODERNISM

Abstract

You must attach clear, specific meanings to words, i.e. be able to identify their referents in reality…. All philosophical con games count on your using words as vague approximations. You must not take a catch phrase – or any abstract statement – as if it were approximate. Take it literally. Don’t translate it, don’t glamorize it, don’t make the mistake of thinking, as many people do: “Oh, nobody could possibly mean this!” and then proceed to endow it with some whitewashed meaning of your own. Take it straight, for what it does say and mean. Instead of dismissing the catch phrase, accept it – for a few brief moments. Tell yourself, in effect: “If I were to accept it as true, what would follow?” This is the best way of unmasking any philosophical fraud…. To take ideas seriously means that you intend to live by, to practice, any idea you accept as true. Philosophy provides man with a comprehensive view of life. In order to evaluate it properly, ask yourself what a given theory, if accepted, would do to a human life, starting with your own (Rand, 1982, p. 16).We begin this chapter by taking Ayn Rand’s advice. We project – by means of a fictional story – what it would be like for a businessman to accept and live by the philosophy of postmodernism.

Citation

Ghate, O. and Locke, E.A. (2003), "OBJECTIVISM: THE PROPER ALTERNATIVE TO POSTMODERNISM", Locke, E.A. (Ed.) Post Modernism and Management (Research in the Sociology of Organizations, Vol. 21), Emerald Group Publishing Limited, Leeds, pp. 249-278. https://doi.org/10.1016/S0733-558X(03)21009-0